Brands. Beverages. Community. Culture.
My name is Michael Goldstein, and I’m here to tell you about Prosecco – a timeless beverage that people have enjoyed for centuries, and its popularity continues to grow.
As the founder of Prosecco Ventures and an experienced entrepreneur, I am dedicated to our mission to make Bella Principessa a household name and a global lifestyle brand that’s more than just bubbles in a bottle.
Every day, I strive to achieve this goal by obsessing over every detail, and our brand ethos, “To Sparkle Is Magical, Drinking Is Generic”, reflects this passion. For more insights, you can read my exclusive interview here.
INSPIRATION
My journey into the world of Prosecco began after tasting the good life during a visit to Venice.
Despite Prosecco outselling Champagne more than 2 to 1, I was surprised how few people could name their favorite Prosecco brand.
I believe that presentation is just as important as the quality of our wine, and I recognized this was lacking in what competing wines had to offer.
This inspired me to create Bella Principessa, a brand that captures the essence of Italian hospitality and charm.
I wanted our customers to feel proud to display our bottle on their shelves, to offer it as a gift to their loved ones, or to enjoy it on a special occasion.
CREATION
Developing the Bella Principessa brand was a challenging process that required careful consideration of aesthetics and quality.
I envisaged a highly desirable, sophisticated, premium Prosecco that tastes as good as it looks.
I needed our packaging to immediately capture customers’ attention and reflect what’s inside the bottle without them even having to take a sip.
I wanted to create a visual identity that would stand out from the sea of generic Prosecco labels and evoke a sense of luxury and sophistication that leaves a lasting impression on consumers.
Our unique and memorable ceramic-painted bottle is a testament to our commitment to excellence and attention to detail.
I carefully crafted Bella Principessa’s elegant packaging to have a “wow factor” that consistently exceeds buyer expectations and elicits positive emotions.
TARGETED APPEAL
I wanted to appeal to Prosecco lovers who are tired of generic labels and find our high-quality Bella Principessa brand a valuable breath of fresh air.
I also wanted to appeal to Champagne lovers who appreciate luxury sparkling wine but are budget-conscious and can’t resist our brand’s appeal.
For me, Bella Principessa was about creating a Prosecco brand as sophisticated as champagne but as casual as blue jeans for everyday enjoyment.
I created a brand identity that appeals to both my stylish and environmentally-conscious friends.
For my fashionable friends, I designed a visually stunning and tactile bottle that stands out in a crowd and is as memorable as they are.
And for my planet-loving friends, I opted for an eco-friendly approach with a label-free, ceramic-painted bottle that reduces waste.
Bella Principessa’s Prosecco and Prosecco Rosé are natural, vegan, gluten-free, low in calories, and low in sulfites, making them perfect for health-conscious drinkers who care about what they consume and want to enjoy a drink without reservations.
REFLECTION
Reflecting on the journey that led me to create Bella Principessa Prosecco, I’m reminded of the dedication and passion that went into every aspect of its creation.
Each element was meticulously considered, from the carefully crafted packaging design to the top Prosecco itself, to reflect our brand’s high quality and sophistication.
And that’s why I know that Bella Principessa Prosecco is not just a delicious drink. It’s a hand-crafted work of commercial art representing our unwavering commitment to excellence and attention to detail.
For those still unsure, I highly recommend trying it and raising a glass to celebrate friendship and elegance with Bella Principessa Prosecco.
Please don’t hesitate to connect with me on LinkedIn for updates. Kindly include a personal note to let me know you found me here.
Additionally, if you’re an independent thinker with innovative ideas for achieving great things together, please share them with me. I’d be happy to hear what you have in mind.
