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London Wine Fair

Location: London, UK
Date: May 20-22, 2024
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London Wine Fair 2024: An Expert Guide to the Biggest International Wine Event in the UK

Make sure to attend the 42nd London Wine Fair 2024 on May 20-22, an event that’s a must for both passionate wine enthusiasts and experienced professionals in the wine industry.

Don’t miss the 42nd London Wine Fair 2024, an event that both avid wine enthusiasts and seasoned professionals in the wine industry should attend.

Discover a dynamic program, engaging social events, and exceptional drinks. guides you through all the essential details, including dates, locations, exhibitors, and exciting activities.

From Veneto to London: The Story of Prosecco’s Heritage

Acknowledging one of the show’s rising stars, Bella Principessa luxury Prosecco. This famous sparkling wine is a beloved symbol of Italian wine, culture, and heritage and is also impossible to overlook at the London Wine Fair.

What is the London Wine Fair?

The London Wine Fair, held annually for over 40 years in London, is the wine industry’s largest trade event in the UK.

Over 10,000 visitors gather to discover and taste the latest trends and innovations in the industry.

The three-day event is attended by wine buyers, importers, sommeliers, and journalists.

What time does Wine Fair London start?

The opening hours for the London Wine Fair can vary depending on the day.

The fair is typically open from 10 am to 6 pm on the first two days. And from 10 am to 5 pm on the last day. However, it’s always best to check the official schedule for the specific opening hours of each day.

Wine Fair London Dates and location 2024

The London Wine Fair 2024 will hold its 42nd annual event from May 20-22 at the Olympia Exhibition Centre in London.

Last year, The London Wine Fair 2023 held its 41st event on May 15-17 at the same location.

Travel information

The venue is accessible by public transport and is only 20 minutes away from London City Airport.

To get to Olympia Exhibition Centre in London, you can take public transportation such as the London Underground, Overground, or bus. The nearest stations are Kensington (Olympia) on the Overground line and West Kensington on the District line. Several bus routes stop near the venue. Additionally, taxis and ride-sharing services are available for those who prefer to travel by car.

Where To Stay?

Accommodation options near the Exhibition Centre include hotels and serviced apartments for different budgets and preferences.

Intelligent Wine Event

In wine events, the London Wine Fair stands out as an opportunity to savour the most ingenious and brilliant wines alongside expertly paired food education.

With a vast selection of truly exclusive wines and insights into the latest industry trends, this event promises to be a memorable experience for wine enthusiasts and professionals.

Alas, for those seeking gastronomic immersion, disappointment may be in store.

The Olympia exhibition center’s strict policy against exhibitors bringing in outside food means that culinary options are limited to the uninspired sandwiches and salads offered by the permanent vendors and are not a reflection of the taste of the wine and spirits exhibitors or event organizers.

History of the London Wine Fair

The first London Wine Fair was held in 1981, and since then, it has become one of the world’s most important drinks trade events.

Who can attend the Wine Fair in London?

The London Wine Fair is a trade event open only to wine professionals and press members. This includes beverage buyers, importers, sommeliers, restaurateurs, and journalists. To attend the event, you must register online and provide proof of your professional status.

Exhibitors at Wine Fair London

The London Wine Fair brings together over 14,000 wineries from over 35 countries. There are over 500 exhibitors, including wine producers, importers, and distributors. The event showcases wines from worldwide, including Europe, the Americas, Asia, and Australia.

Elevate your taste buds and find inspiration at the London Wine Fair. This event offers an array of tastings, impactful industry sessions, and opportunities to meet with winemakers, importers, and other professionals in the field. Don’t miss out on this opportunity to expand your palate and knowledge of wine.

Revamp your wine list and replenish your inventory with exquisite wines from renowned wine regions of France, Italy, and Spain, alongside exciting emerging wine regions. Make the most of the chance to connect with 10,000 industry experts, forge valuable business relationships, and indulge in a glass of exceptional wine.

What to Expect at the London Wine Fair

The London Wine Fair is a three-day event with activities and opportunities for wine professionals. Here’s what you can expect:

Seminars and masterclasses

Several seminars and masterclasses are held at the London Wine Fair, covering various topics such as wine tasting, wine marketing, and wine production.

Industry experts lead these sessions and are an excellent opportunity to learn about the latest trends and techniques in the wine industry.

Tasting areas

The London Wine Fair has several tasting areas, including the Discovery Zone, the New World Tasting Zone, and the Wine GB Tasting Zone.

Meet the Winemaker Sessions

The London Wine Fair allows visitors to meet and speak with winemakers from different regions worldwide.

These sessions enable wine professionals to learn about the stories behind the wines and the techniques used in their production.

Awards and competitions

The London Wine Fair hosts several awards and competitions, including the International Wine Challenge and the Decanter World Wine Awards. These competitions are a great way to discover new wines and learn about the latest trends in the wine industry.

Networking opportunities

The London Wine Fair is an excellent opportunity to network with other wine professionals worldwide.

The event has several networking events, including wine tastings and dinners, where visitors can meet and connect with other professionals in the industry.

Tips for attending the London Wine Fair

If you’re planning to attend the London Wine Fair, here are some tips to help you make the most of your experience:

  1. Plan your visit and schedule the events you want to attend.
  2. Wear comfortable shoes, as you’ll be walking around a lot.
  3. Bring a notepad and pen to take notes and record your impressions of the wines.
  4. Pace yourself, and don’t try to taste too many wines simultaneously.
  5. Take advantage of the networking opportunities and meet other professionals in the industry.


The London Wine Fair 2024 is an unmissable event for anyone in the wine industry. There’s something for everyone: over 500 exhibitors worldwide, seminars and masterclasses, tasting areas, meet-the-winemaker sessions, awards and competitions, and networking opportunities.

Whether you’re a wine buyer, importer, sommelier, restaurateur, or journalist, the London Wine Fair is the place to be to discover the latest trends and innovations in the wine industry.


Is the London Wine Fair free?

No, the London Wine Fair is not free. It is a trade-only event, and attendees must register and pay a fee. The registration cost varies depending on the ticket type and the registration time.

Can I attend the London Wine Fair if I’m not a wine and spirits professional?

No. The London Wine Fair is a trade event open only to drinks professionals and press members.

How can I register for the London Wine Fair?

Register for the London Wine Fair on the event’s official website. You will need to provide proof of your professional status.

Can I taste the wines at the London Wine Fair?

There are several tasting areas where visitors can taste various wines from different regions and producers.

When and where is the London Wine Fair 2024?

The London Wine Fair 2024 will occur from May 20-22 at the London Olympia.

What is the biggest wine fair in Europe?

One of Europe’s most significant wine fairs is the Vinexpo, held every two years in Bordeaux, France.

It is a major international event for wine and spirits professionals, with thousands of exhibitors and visitors worldwide.

Other notable European wine fairs include ProWein in Düsseldorf, Germany, and Vinitaly in Verona, Italy.

Also, as a wine and spirits industry professional, add IBWSS to your list of must-attend events alongside other famous tradeshows. Network, discover high-quality bulk wines and spirits, and stay updated on market trends and innovations.

What is the Raw Wine Fair London?

Raw Wine represents a celebration of mastery in winemaking and empowers wine enthusiasts with authentic, unprocessed wine choices. It emphasizes transparency, genuineness, and candid conversations about wine, all while showcasing exceptional wine quality. The fair features expert artisans who produce pleasing, natural, biodynamic, or organic wine with minimal intervention in the cellar.

What Is Wine’s Unearthed?

Wines Unearthed is part of the London Wine Fair, allowing visitors to discover exceptional wines that have not yet been featured on UK wine lists or shelves. This section of the fair showcases small and medium-sized wine producers worldwide, allowing attendees to taste unique and exclusive wines not widely available in the UK.

How do you properly taste wine?

To properly taste wine, follow these steps:

Look at the wine: Observe the colour and clarity of the wine. The colour can give you an idea of the wine’s age and style.

Smell the wine: Swirl the wine in the glass to release its aromas, then take a sniff. Try to identify the different scents in the wine.

Taste the wine: Take a sip and let it sit on your tongue for a few seconds to fully experience its flavours. Identify the primary flavours (fruity, floral, earthy, etc.) and any secondary flavours (oak, spice, etc.).

Consider the finish: After swallowing or spitting out the wine, consider the aftertaste or “finish” of the wine. Does it linger on your palate or dissipate quickly?

Take notes: Write down your observations so you can refer to them later and compare different wines.

It’s also essential to properly store and serve wine at the appropriate temperature to fully enjoy its flavours and aromas.

What Is Drinks Britannia?

Drinks Britannia is a special section of the London Wine Fair that showcases the best British homegrown drinks, including craft spirits, beers, ciders, and non-alcoholic options. It is a platform for UK-based producers to showcase their products to a broad audience and for visitors to discover new and exciting drinks nationwide.

London Wine Fair 2023: A Guide to the Biggest International Wine Event in the UK